"I'm a marketing and communications professional with a passion for building authentic, people-centric digital experiences. With a strong foundation in social media strategy, branding, and content creation, I specialize in crafting compelling narratives that resonate with audiences and drive engagement across platforms.
Over the years, I've developed and led high-impact content strategies—from launching and growing Instagram pages to managing peer engagement platforms and delivering SEO-driven content across diverse industries. I bring a creative yet data-informed approach to everything I do, combining storytelling with analytics to ensure every post, campaign, or strategy delivers measurable value.
Currently, I contribute to student recruitment and marketing efforts at the University of Glasgow, where I manage community engagement platforms like Unibuddy, coordinate social media content, and support data-driven marketing initiatives that enhance student experience and conversion.
Whether it’s developing scalable branding strategies, managing cross-functional content teams, or designing for mobile-first platforms like Instagram, TikTok, and YouTube—I bring curiosity, collaboration, and a forward-thinking mindset to every project.
Let’s connect and explore how we can create meaningful, audience-first brand stories in a constantly evolving digital world."