Managed integrated campaigns across digital, social media, CRM, and on-ground events with a £200K budget
Coordinated a team of 35 content creators, optimizing visual storytelling for Instagram, TikTok, and YouTube
Built and managed a 100+ member consumer insight panel to analyze audience behavior
Result:
Result:
2× engagement growth across digital campaigns
61% improvement in marketing performance metrics
£10M annual revenue impact via SaaS partnership
Unibuddy Christmas Social 2024
SMAP Content Focus Group
March Awards Evening Unibuddy
Volunteers Careers Session
Volunteers Games and Careers Event
Volunteers Social (Games)
Volunteers Social (Careers)
SMAP Games Social
SMAP Comms Focus Group
Student Content Creator MeetUps & Shoot Day
Unibuddy Social 2024
Unibuddy
Managed the peer-to-peer engagement platform for UofG - managing an average of 200 ambassadors, sterling response rate at less than 24 hours for enquiries, moderating blogs, etc.
Power BI Reports